Founder Denise Kaur's passion for craft, design, and nature led her to create modern rugs in collaboration with weavers. A self-taught interior stylist and product designer, Denise works with inspired homeowners, interior designers and corporates to elevate their spaces, demonstrating that a well-designed rug truly transforms a space, and looks and feels better when handmade.

 

Ten years on, her journey with rugs has not only honed her skills in design but also deepened her understanding of textiles and interior materials. Living DNA now offers vases, cushions, side tables and decor that reflect the same level of craftsmanship and attention to detail that defines their rugs, adding a lifestyle shopping experience to the vibrant Tanjong Pagar - Duxton - Keong Saik district.